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CiscoSalesEssentials50notes

1.Partnering with Cisco

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  • Foundation of Success:

    • internal innovation

    • acquisition strategy

    • go-to-market strategy

  • Cisco Architectures

    • business decisions factors: ROI, regulation, competitiveness

    • technology decisions factors: borderless, virtualization, consumerization

    • IT challenges & Cisco solution (holistic architectures)

  • Channel Certifications

    • resale channel programs: registered partner, specialized partner (depth-classified), certified partner (breadth-classified)

    • Cisco partner certification levels: registered, select, premier, silver, gold, multinational, global

2.Networking basics

  • OSI 7-layer Model 

    • physical layer media (twisted pair, coaxial, fiber optics, wireless LAN) & device (hub)

    • data link layer: switch, bridge

    • network layer: switch, router

    • transport layer: gateway, firewall

    • session layer, presentation layer, application layer

  • WAN Design (leased line, frame relay, MPLS, Metro Ethernet)

  • Campus Network Design layers (access layer, distribution layer, core layer, data center)

 

3.Small Business

  • categories for small business (functionality↑, spending↑)

    • basic 

    • open to guidance

    • elite 

  • SMB needs and concerns (operational efficiency, cost containment, customer responsiveness, revenue growth, increase of market share)

  • Cisco profolie for small business (routing, switch, AP, security gateway, email security, surveillance camera, unified communications)

    

4.Introduction to Borderless Network

  • border definition: location border, device border, application border

  • Cisco routing and switching portfolio (used in access area, distribution area, data center and others)

     

5.Security

  • Internet border influencers: mobility & collaboration

  • four pillars of the security architecture

    • ×××

    • security engines

    • data center

    • policy control

  • Cisco security products (email security, web security, TrustSec, AnyConnect, Security Manager, MARS)

     

6.Mobility

  • foundations

    • WLAN protocols

    • access point

  • Configuration types

    • antonomous configuration 

    • lightweight configuration 

  • Cisco mobility portfolio

    • AP & bridge

    • wireless controller

    • wireless control system

    • spectrum expert

    • mobility services engine

    • wireless location appliance

    

7.Collaboration

  • Cisco strategic direction

    • interoperable,open architecture

    • secure intercompany

    • video as a transformative element

    • enterprise social software

    • flexible deployment model

  • Cisco collaboration architecture

    • layer1: infrastructure

    • layer2: collaboration services

    • layer3: communication and collaboration applications     

  • Cisco Collaboration portfolio

    • IP communication

    • mobile application

    • customer care

    • Telepresence

    • Conferencing

    • Messaging

    • enterprise social software

  • Cisco Unified Communications licensing

    • Workspace licensing

    • user connect licensing

    • software subscription

     

8.Vitualization Architecture

  • Data center

    • virtualization

    • compute

    • network and storage access

  • Portfolio

    • data center product

    • unified computing system

    • application control engine

    • wide area application server

  • Comparison between LAN & WAN

     


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